Digital commerce is a crucial channel for companies trying to expand their customer base and market niche goods and services. This can create both a website and an online store using internet platforms, which increases brand recognition and product visibility.

These platforms make use of developing technology and communication channels to have significant mobile and social outreach.

To maximize the benefits of eCommerce, the best platforms you must use must match to your own respective business models and growth plans.

To help, here is a quick summary of five platforms that can be used to increase digital marketing activities and sales to assist.

The 5 Best eCommerce Platforms:

Here are the top 5 eCommerce marketplaces you should be looking at:

1.  Shopify

Shopify is undoubtedly the most well-known and efficient eCommerce platform out there, and you’re probably already familiar with it. It’s difficult to find a better alternative for most small businesses looking to launch an online store quickly than Shopify, which has been active for more than 16 years and has roughly 4 million stores created on it.

There are a lot of benefits for your store by using the tools available in Shopify. For example, you can:

• Sell products and services both offline and online.
• Sync with numerous social media sites, such as Facebook, Instagram, and Pinterest, as well as online retailers like Amazon.
• Utilize more than 100 payment processors, such as Google Pay and Shopify Payments.
• Complete incomplete sales using the integrated abandoned cart recovery.
• Give consumers discount codes.
• Get SEO assistance.
• Utilize Shopify’s online invoice maker and payment tracking system.

All in all, running an online store using Shopify is beginner-friendly, but is still capable of handling big-time sales. Shopify offers several price categories, with the basic-level pricing starting at $19 monthly. Shopify may be the finest location to begin for businesses or any digital marketing executives that wish to enter the eCommerce market.

Visit their website: https://www.shopify.com/ph

2. Wix

Wix started as a drag-and-drop website builder but has since evolved into a dependable platform for building online storefronts. Due to the lack of abandoned cart recovery and the inability to sell across different channels without the use of apps, it is less flexible than Shopify. It doesn’t offer the same selection of alternatives because it is a website with ecommerce capability rather than one that is designed specifically for this use.

Moreover, Wix is not built to scale. Unlike Shopify, Wix is the ideal platform for simple stores because once the store starts to carry and ship a lot of goods, it becomes more difficult to manage as Wix is not built for this specific purpose.

You have complete control over which elements are most prominent because to its highly customizable features, which let you see how your storefront will seem to clients as you modify. You can incorporate lead capture forms, product videos, and other things.

It is also designed to be mobile-friendly, making it simpler for prospective customers to navigate and buy things.

All in all, the platform provides everything the shop owner would need to conduct eCommerce except for when dealing with high-volume inventory as it may not scale like the other eCommerce platforms.

Visit their website: https://www.wix.com/

3. BigCommerce

BigCommerce is the most suitable option for large and fast-growing enterprises. It is a hosted e-commerce system that may be used as a full SaaS solution or as a shopping cart for different kinds of websites. It frequently receives comparisons to Shopify as a result.

With a wide range of tools and features like promotions, choices for handling returns, coupons, discounts, and more, this platform has powerful store management skills. BigCommerce offers consumers immediate quotes and rate calculators for numerous shipping alternatives.

It is also trusted by enterprises as it as email marketing, and search filters, and allows customers to create accounts and leave reviews.

Your chances of growing your online store into a significant enterprise are increased by the inclusion of everything your ecommerce website needs to be successful. And all of this is possible with plans beginning at $29.95. You might need to work out some glitches, though. For starters, it lacks a mobile app and doesn’t have the easiest user experience to utilize. As soon as you set up your store, you can start making sales, and the platform’s analytics report will show you how well your products are performing. A store overview, real-time reports, customer reports, abandoned cart reports, and merchandising reports are some of the reports available. There are more than 65 payment processing alternatives available to you without any transaction costs.

If you specialize in business or technology, this is a great way to build your business from the ground up.

Visit their website: https://www.bigcommerce.com/

4. WooCommerce

WooCommerce is a WordPress eCommerce plugin add-on. Because it offers the best foundation for their websites, WordPress is the platform of choice for millions of businesses. It is speedy, secure, and easy to use. WooCommerce utilizes the entire stability and power of WordPress to deliver a top-tier ecommerce experience to merchants and their customers. Knowing that consumers don’t need to know how to code or have any advanced technical knowledge to manage and administer an online business will be a relief to customers who aren’t as skilled in IT. WooCommerce will guide you through every step of setup, even if you have no prior experience with WordPress, and have you ready to start selling in no time.

You can sell any kind of product on your website with WooCommerce. Physical, digital, virtual, and affiliate products can all be sold on this platform. A range of different product types, including subscriptions, reservations, product bundles, and so forth, are also possible for you to provide.

Visit their website: https://woocommerce.com/

5. Squarespace

Squarespace should be the platform of choice for the small business that cares about its image because it has some of the best-looking templates available and receives a joint top grade for its superb design flexibility. Squarespace allows you the opportunity to personalize your website however you choose because it is a non-ecommerce-specific website builder with an emphasis on design flexibility and reasonable cost. And that has a big impact. When it comes to presenting a professional image, attracting clients, and closing deals, having an appealing and well-designed website is half the battle won. However, compared to Shopify and BigCommerce, its sales tools are obviously not the finest available and fall well short. For larger enterprises or those with special requirements, Squarespace also provides customized solutions.

Similar to Wix, Squarespacce is enough to get you started and once the store is selling hundreds or thousands off different products, it is better for the enterprise to use an eCommerce platform that is more catered to mature and larger enterprises.

Visit their website: https://www.squarespace.com/ 

To conclude, here are the key takeaways:

1. Shopify – Best All-Around eCommerce Platform
2. Wix – Best for Stores with less than 100 products
3. BigCommerce – Best for large and fast-growing enterprises
4. WooCommerce – Best for WordPress Websites
5. Squarespace – Best for targetting a Niche Market and Creative Control

Thus, to choose an effective platform for your business, it is essential to remember that each business is unique, with its own business model, growth plan, and business needs.

You must always keep your customers in mind when choosing a platform for your ecommerce store, and keep an eye on their customer and user experience (with tools like Hotjar ) to ensure you understand their needs, and continue to deliver the experience they deserve.

As long as you establish your business plan and choose the products you are trying to sell wisely, choosing the right platform for your business will be easy.

If you want to learn more about how to build your business, stay tuned for more of our blogs! You can also reach out to us through any of our social media accounts or through our email philippines@asiacommerce.net

International trade is the exchange of commodities and services between countries. It has been a major factor in the growth of world economies over the past few centuries, and it is still a major force in today’s economy. Global trade allows wealthy countries to use their resources more efficiently-for example, labor, technology, or capital-than would be possible if they were to produce everything themselves. This enables certain countries to produce the same commodity more efficiently; that is, faster and at a cheaper cost. This process of “global specialization” has helped to raise living standards around the world, and it is still a major force in the growth of world trade.

One of the hidden advantages of international trade is that it may provide a general practice of asking for payment upfront. When trading internationally, it may be more convenient to receive payment in advance rather than waiting to be paid after the sale is completed. This is especially true if you are selling products or services that take time to produce or deliver. Expanding your business overseas could help you manage cash flow better.

Those who add international trade to their portfolio may find that they also benefit from currency fluctuations. For example, if the US dollar falls, you may be able to export more because international buyers profit from the favorable currency exchange rate.

Quick Recap: Importing and Exporting Explained

But first, what is importing and exporting? Importing and exporting are the primary financial transactions in international trade. Imports involve any good or service brought in from one country to another, while exports are goods and services produced in the home country for sale to other markets. From importing interesting fashion items to exporting high growth potential products like fruits and ores, the international trade industry will take you everywhere in the globe and into every market. Importing and exporting is a complex process, yet it is fundamental to the seamless operation of our global economy.

What are the Benefits of Importing and Exporting Goods?

Whenever a business starts expanding, entrepreneurs strive to become more competitive- by importing or exporting goods. There are many benefits of importing and exporting products.

For businesses, importing can be an important first step in becoming more competitive. For one, importing products allows a business to get products that it would not be able to produce itself or purchase from local suppliers. This is particularly beneficial for businesses that cannot find the right manufacturing location or need specific components that are not produced locally. Additionally, importing allows a business to get a foothold in a new market, and can give them the opportunity to learn about the needs of the market and how to best serve it. It also allows entrepreneurs to build relationships with customers and suppliers, which can lead to future partnerships and business deals. Additionally, importing can provide a business with the resources and technology it needs to expand rapidly.

For individual consumers, importing and exporting products can have positive consequences as well. Not only can importing provide opportunities for personal economic growth and increased spending power, but it can also introduce a consumer to new cultures and lifestyles. Furthermore, purchasing products online from a business in another country often provides a wide selection of products not available locally. In addition, by supporting small businesses, consumers can benefit from the creativity and innovation of businesses located overseas.

Why Import?

There are many benefits to importing products. Purchased wholesale, imported products are often cheaper than those found at retail stores. This is because the producer or manufacturer has already incurred the costs of production and distribution. Furthermore, successful entrepreneurs often travel abroad in order to visit factories and other highly professional sellers in order to find high quality products that they can import into their own country. By doing so, they are able to bring low-cost, high-quality products to their customers.

Why Export?

While importing products help reduce costs, exporting, on the other hand, has a different focus. Exportations can be a very beneficial way for businesses to increase their sales potential. By exporting products, businesses can ensure that they are reaching new markets and expanding their vision beyond their local area. This can lead to increased profits and a greater chance of success in the long run. In order to maximize the benefits of exporting, it is important to focus on specific goals and objectives. For example, businesses can target regional, international or even global exports. By doing this, businesses can expand their reach and improve their chances for success.

Achieve your business goals!

When it comes to business, there are a few things that are always in demand-namely, products.Whether you’re a small or medium business, importing can help you develop and expand your market by reaching larger markets abroad. Exporting, on the other hand, can boost earnings for medium and big firms by cutting manufacturing costs and positioning your company as the market leader. So which is better for your business?It depends on what you’re trying to achieve. Thus, importing is unquestionably something to take into consideration if you’re looking to elevate your company to the top of its field or if you want to save production costs.

These are some of the common benefits of international trade that you may already know. Because of these benefits, there is no doubt that foreign trade will continue to grow and prosper. Here’s a great idea! YOU can also participate in foreign trade! With the e-commerce industry booming, you can import products from abroad and resell them in your country. You would be able to buy them at a cheaper and wholesale price, and thus getting more profits. Although there may be risks in ensuring its quality, supplier sourcing, price negotiations, documentations, logistics, and shipping, AsiaCommerce can help you out! You can just sit back, unwind, and wait for your things to come without having to worry about the importation process.

Hassle-free import/export of goods, only in AsiaCommerce — The convenience and comfort of the client is our #1 priority.  

Starting your own business can be a daunting prospect, but the e-commerce industry is increasingly becoming an attractive option for those looking to create their own business from the ground up. Focusing on importation of products can provide a unique opportunity for entrepreneurs seeking to have a competitive advantage in the e-commerce market. With the right knowledge and resources, creating an import business within the e-commerce industry could prove to be extremely profitable and help you build a successful online business venture.

Be your own boss

Are you looking to become your own boss and build something of your own? Starting a business can be an exciting and rewarding experience, but it also comes with its fair share of challenges. For those who are ready to take the plunge into entrepreneurship, there is no shortage of opportunities available. 

A successful business start-up requires careful consideration and planning. You’ll need to create a solid foundation that includes crafting a mission statement, setting goals, securing funding or investment capital, determining the legal structure of the company and developing an effective marketing plan. Additionally, you must have knowledge in areas such as accounting, customer service management, advertising and legal matters so you can make smart decisions for your business.

If you’re willing to put in the time and effort needed for success, starting your own business can open up many doors for growth and career fulfillment.

Why E-Commerce?

As technology advances, the opportunities for businesses to enter the online market have grown significantly. The e-commerce industry is no exception; it has become an essential platform for entrepreneurs and small business owners to leverage in order to increase their customer base and reach new heights of success.

E-commerce provides a level playing field for business owners from all backgrounds, regardless of resources or location. With the right tools and strategies in place, entrepreneurs are able to capitalize on this growing trend and unlock potential profit margins that would otherwise be unavailable in a traditional brick-and-mortar setting. Furthermore, it offers an unparalleled level of convenience when compared to other modes of commerce; customers can shop at any time and from anywhere they please.

The e-commerce industry is becoming increasingly important in today’s tech-oriented society as it presents immense potential for both businesses and consumers alike.

Business Edge with  Importing

When it comes to running a successful business, understanding the importance of product importation can give a business an edge. By importing products from foreign countries, businesses can open up new opportunities and increase profits. Access to a larger, diverse market is one of the primary advantages of product importation that should not be overlooked.

Businesses have access to goods from all over the world when they choose to import items for their own use or for resale. This opens up a world of possibilities for entrepreneurs who may not have access to certain materials in their own country. In addition, by utilizing international suppliers, businesses are able to get more competitive prices on goods and services than they would from domestic sources. The cost savings associated with importing products can provide businesses with an edge over competitors who don’t take advantage of global markets.

Integration of e-commerce and importation

The combination of e-commerce business and importing products has become increasingly popular in the modern business industry. By utilizing both methods, businesses can gain access to a wider range of international products and increase their global reach. The ability to import goods from abroad is especially advantageous when it comes to finding unique items or obtaining products at lower prices. 

E-commerce also provides numerous benefits for businesses that choose to adopt this model. Utilizing an online platform allows companies to showcase their inventory more effectively by engaging with customers through targeted marketing strategies, as well as offering personalized services such as free shipping and discounts. Additionally, setting up an online store opens up opportunities for businesses to grow beyond local markets and reach out to new customers across the world.

Being part of the current business industry, takes a magnitude of knowledge, effort and skills into being successful. With the proper guidance and partner, success can be achieved in no time. With that in mind, Asia Commerce can be that trusted  partner that can aid you in your business needs.

By 2025, Filipinos will spend $12 billion on e-commerce platforms, accounting for a sizable chunk of the Southeast Asian industry and a worthwhile niche for you to explore. However, you need the appropriate products to sell, relevant marketing techniques, and the willpower to persevere if you want to stand out in a market that is becoming more and more crowded.

Of course, beginning and expanding an ecommerce business in the Philippines involves a lot of moving elements. Given the breadth of the country, shipping can be both expensive and unreliable. Customers’ needs must come first. It can be difficult to persuade new customers to trust your brand. However, choosing in-demand things to sell is the hardest obstacle to getting started.

Why is selling Chinese products in the Philippines a good idea?

In the Philippines, eCommerce is growing rapidly as more and more Filipinos are shopping online. eCommerce is important because it allows businesses to reach a wider audience and sell their products or services online. It also allows consumers to compare prices and find the best deals.

eCommerce is also convenient for both businesses and consumers. Businesses can save on overhead costs by selling online, and consumers can save time by shopping from the comfort of their homes. With eCommerce, businesses can operate 24/7 and reach a global market.

There are many advantages of eCommerce, which is why it is becoming so popular in the Philippines. With a growing number of Filipinos shopping online, businesses need to capitalize on this trend to stay competitive.

The top 5 eCommerce marketplaces in the Philippines:

Here are the top 5 eCommerce marketplaces you should be looking at:

1.  Shopee

Every Filipino’s one-stop shop, Shopee.ph, is modeled after Amazon and Flipkart. What was initially a mobile-only application expanded to the internet and flourished rapidly.

Shopee, a market leader in markets in Thailand, Indonesia, Singapore, Malaysia, Vietnam, and Taiwan, attracts a staggering 14,400,000 users per month and sells goods ranging from groceries to electronics. 

Shopee is a great platform for businesses to sell their products, as it offers a lot of features that make it easy to use. Businesses can create their own shop on Shopee, and they can also list their products on the platform. Shopee also offers payment methods that are convenient for businesses, such as cash on delivery and bank transfer.

Setting up your online shop in Shopee can be done in under an hour. Once you have your payment methods and courier partners approved, you can get started and use the platform’s full features.

Visit their website: https://shopee.ph/

2. Lazada

With a traffic of 25,000,000 per four weeks, Rocket Internet’s excellent endeavor Lazada has solidified its position as the Philippines’ top e-commerce website after almost a decade of supremacy.

Following Lazada’s expansion into the rest of South Asia, Chinese e-commerce giant Alibaba acquired a significant stake in the company in 2016. Lazada, which primarily operates as an online department store, also provides merchants with a platform where they may sell their own goods.

Since its launch, Lazada has become one of the most popular eCommerce platforms in the Philippines. It has helped many businesses grow their sales and reach new markets. For consumers, Lazada provides a convenient way to shop for products online. With its wide selection of sellers and products, Lazada is a great option for those looking for an online shopping experience.

Visit their website: https://www.lazada.com.ph/

3. Zalora

Zalora has developed into the biggest fashion-focused e-commerce site in South East Asia. Since 2012, Zalora has been a consistent presence in the Philippine e-commerce business, bringing in an estimated 1,250,000 visitors each month. The website has grown its reach to Singapore, Indonesia, Malaysia, Brunei, Thailand, Vietnam, Hong Kong, and Taiwan because to its popularity.

With Zalora, businesses can take advantage of a number of features such as a customizable storefront, easy-to-use checkout process, and convenient payment options. These features have made Zalora a popular choice for businesses looking to sell online in the Philippines.

You should know that becoming a seller on the Zalora marketplace is not free. However, the majority of the cost is incurred after the registration of your online shop. Registering on Zalora is fairly simple as long as you adhere to its specific requirements. Following this, you can register to join Zalora’s marketplace for free.

Visit their website: https://www.zalora.com.ph/

4. Facebook Marketplace

Facebook Marketplace, which was previously solely accessible as a peer-to-peer marketplace for shopping, has been expanded to accommodate merchant selling. Facebook Marketplace offers businesses the option to profit from the Facebook interactions already occurring as the retail industry grows more and more omnichannel with more and more opportunities to sell in many locations.

By 2021, Facebook Marketplace had more than a billion monthly visitors who used it to explore, buy, or list goods. This allowed retailers to promote product discovery and sales in an environment where their customers were already buying.

Visit their website: https://www.facebook.com/marketplace/

5. Carousell

Carousell enables users to take photos of the goods they want to sell before publishing the ad for other people to see. It started out as a mobile application but has since evolved into a utility for computer users as well. One of the key edges in Carousellis that you’re not dealing with expert sales merchants but your everyday person. Behind every product is an actual person from our community selling their items and it’s important to build your profile to build trust in the marketplace

Every 30 days, 930,000 users from the Philippines’ e-commerce industry use Carousell, and because to the company’s success, those numbers have increased to include users from Australia, Malaysia, Taiwan, Singapore, and Hong Kong.

Visit their website: https://www.carousell.ph/

Which marketplace is the best for your business?

In conclusion, the best marketplace for your business will depend on the products or services you offer. If you have a unique item or service, you may do better on a smaller site. However, if you have a popular product, you’ll likely do better on a larger marketplace. No matter which site you choose, be sure to do your research and list your items carefully to attract buyers and make sales.

By 2025, Filipinos will spend $12 billion on e-commerce platforms, accounting for a sizable chunk of the Southeast Asian industry and a worthwhile niche for you to explore. However, you need the appropriate products to sell, relevant marketing techniques, and the willpower to persevere if you want to stand out in a market that is becoming more and more crowded.

Of course, beginning and expanding an ecommerce business in the Philippines involves a lot of moving elements. Given the breadth of the country, shipping can be both expensive and unreliable. Customers’ needs must come first. It can be difficult to persuade new customers to trust your brand. However, choosing in-demand things to sell is the hardest obstacle to getting started.

Why is selling Chinese products in the Philippines a good idea?

In a time where the majority of the world is struggling, China has managed to stay afloat. They have done this by investing in other countries and selling their products there. The Philippines is one of those countries.

Selling Chinese products in the Philippines has many benefits. For starters, it gives the Philippines an alternative to products from other countries that may be more expensive. It also creates jobs in the Philippines, as people are needed to sell and distribute the products.

Another benefit of selling Chinese products in the Philippines is that it helps to boost the economy of both countries. When people buy products from China, the money goes back into the Chinese economy. This then allows them to invest more money into other countries, including the Philippines.

The market for Chinese products in the Philippines?

The market for Chinese products in the Philippines is growing rapidly. Chinese products are becoming increasingly popular among Filipino consumers due to their affordable prices and good quality. In addition, many Filipinos are now working in China and are able to buy Chinese products at wholesale prices.

Chinese products are especially popular among young Filipinos. They see Chinese products as trendy and fashionable, and they are willing to pay more for them. This trend is likely to continue as more and more Filipinos become exposed to Chinese culture through travel and the media.

Tips for Finding Chinese Products to Sell in the Philippines

The Philippines is a great place to sell Chinese products. Here are some tips to help you find the right products to sell:

1.  Do your research.

Find out what products are popular in the Philippines and what prices people are willing to pay for them.

2. Talk to people who have experience selling Chinese products in the Philippines

They can give you insights into what products are popular and how to find good suppliers.

3. Check online sources

There are many websites that list Chinese wholesalers and manufacturers who ship internationally. For one, Alibaba is a great website to find suppliers of Chinese products. You can also use platforms like Taobao to find individual sellers of popular items.

4. Be careful when choosing a supplier

Make sure you do your due diligence and only work with reputable companies. Once you’ve found a few potential suppliers, compare their prices and product quality before making a decision.

5. Prices for Chinese products vary depending on quality and demand, so be sure to do your research before setting your prices

6. Place your order and start selling!

With these tips, you should be able to find Chinese products that will be popular in the Philippines and make a good profit from selling them!

Things to Consider when choosing Chinese products to sell in the Philippines

When looking to add Chinese products to your business in the Philippines there are a few things you should consider. The first is the market you are trying to reach. Make sure the products you are interested in fit well with your target audience. It’s also important to be aware of any cultural differences that could impact how your product is received.

You’ll also want to take time to research the quality of the products you’re considering carrying. Make sure they meet your standards and will be able to withstand the rigors of shipping and handling. You don’t want your customers to be disappointed with their purchase.

Finally, pay attention to price. Chinese products are often very competitively priced, but make sure you aren’t sacrificing quality for a lower cost. Balance is key when adding Chinese products to your business in the Philippines.

Bottom Line

In conclusion, when choosing Chinese products to sell in the Philippines, it is important to consider the following factors: product quality, product popularity, shipping costs, and import duties. Obviously, there are many moving parts involved in starting and growing an e-commerce business in the Philippines but by taking these factors into account, you will be able to choose the best Chinese products to sell in the Philippines and make a profit.

Now that I have my imported goods on hand, how can attract customers? How can I make my small business grow?

Earning new customers is essential to the growth of any small business and having a strong online presence for your business is extremely important.

With Statistica predicting that by 2025, E-commerce will make up for 25% of the total global retail sales, it is no surprise that customers will undoubtedly learn about businesses online more than anywhere else (Coppola, 2022).

What is Digital Marketing for small businesses and why does it work?

Here are some tips for targeting your audience effectively:Small business marketing is the process of getting your products or services in front of the eyes of more potential customers. Digital marketing mostly focuses on new customer acquisition, better and more leads, and increase in brand awareness.

Since there are no physical barriers with digital marketing, anybody and anyone may be reached. With digital marketing, personalization is easier, more money can be saved, and more customers can be reached. In fact, using digital marketing to engage customers and build brand loyalty allows you to get to know your audience.

If you want to grab their attention, you need to make sure that your business is visible on the Internet.

Digital Marketing Strategies

If you’re a small business owner who needs help in digital marketing, have no fear, AsiaCommerce has got you covered! In this post, we have put together this Digital Marketing Guide for small businesses to help you build your brand and give you massive growth.

1. Know your Audience

You may choose the best messaging channels to reach your target clients or consumers by creating audience personas. Demographics, geography, interests, finances, pain issues, and motivations are all part of the audience personas.

2. Create a Business Website to Build your Online Presence

Here are some tips for targeting your audience effectively:

• Know your target market
• Define your niche
• Research your competition
• Create buyer personas
• Use demographic data 

Pay close attention to any feedback from surveys or comments. You can begin to understand what people are seeking for by connecting with them online.

2. Create a Business Website to Build your Online Presence

It is a channel you will always own (unlike other platforms that may alter their policies or become outdated), and it has the capacity to both generate organic traffic on its own and receive visitors from advertising and other marketing campaigns.

By learning how to convert traffic and transform them into leads, you have the opportunity to turn it into a 24-hour salesperson (more on that later). Additionally, customers arrive at your website via online tactics like a Google search or an email marketing campaign.

3. Promote Using Social Media

A reputable social media presence is no longer optional for small businesses. One of the most popular digital marketing tactics is social media advertising.

Based on the photo above, social media marketing can assist you in engaging potential customers, increasing brand awareness, and promoting your items. Social media is a tremendous tool for businesses because billions of potential clients use different platforms every day. Any size or type of business can benefit from social media, and finding clients there directly affects your bottom line and sales.

Do not forget to utilize hashtags! When you’re sharing materials or guidance, you should use more precise hashtags (like long-tail keywords). Although broad or popular hashtags can support your brand identity, you shouldn’t employ them exclusively. This entails promoting your business on websites like Facebook, Twitter, and LinkedIn.

4. Setup Your Analytics

There are many free tools and services to assist you get started if you’ve never created a website before and aren’t totally familiar with the technical aspects. Make sure Google Analytics is used when building your website so you can simply monitor website traffic.

Make use of different digital marketing tools: Google Ads, Facebook Ads, or even Instagram Ads.

As a paid marketing channel, it also allows you to obtain immediate results and can scale as far as your budget allows.

5. Make use of Email Marketing

Email marketing is a type of marketing in which you can inform clients on your email list about new products, promotions, and other services. Educating your audience about the benefits of your brand or maintaining their interest in between transactions can also be a more subtle way to market.

Here are a few tips for using cold email to market your small business:

• Start by creating a list of potential customers.
• Optimize For Mobile — Most of your customers likely read their emails on their mobile devices.

• Draft a personalized email that introduces not only your business and but also explains why you think they would be a good fit for your products or services.

For example, send a welcome email to new customers to strengthen that relationship.

6. Build an Exceptional SEO Strategy

SEO is the act of getting your brand or website to rank highly in Google or other search engines. Showing up at the top of these search engine results pages will increase and generate traffic to your website.

The more users you have the more traffic, and the more likely you can attract attention to your brand. An SEO strategy is composed of a clear list of items that would help you get your website to, if not, the top of page one, then close to it.

Make a list of potential keywords and use a keyword research tool to find out how frequently people search for them each month and how difficult it is to rank for those keywords. Although it’s possible that some of these keywords won’t function or be successful in elevating your brand to the front page.

The next step is to think about search intent. Are the questions commercial, informative, transactional, or navigational? Which of these terms best fits the objectives of your website will be clear to you. You can get people to visit your website by using the correct content approach.

Rich media resources can also be produced, including infographics and films. Any piece of content that benefits your users raises the ranking of your website.

The Final Word

Now that you know all about digital marketing for small businesses and why it is important, it’s time to get started!

Measure the results using marketing metrics like ROI to see if that strategy achieves your goals. You may have a long and difficult journey ahead to build your online presence, but any steps you make will have a leave an impact on your business.

If you ever need help in starting your import/export businesses, please don’t hesitate to reach out to AsiaCommerce through our website or social media pages.