The world of influencers and social media is quite dynamic and competitive. However, businesses may use social media to communicate with their clientele and leave their mark. With so many social media channels to choose from for your marketing endeavors, it can be difficult to stay current on what’s new and what opportunities there are for growing brand awareness.
As eCommerce sales continue to boom around the world, now is the best time to take advantage of the upcoming eCommerce trends.
Here are our top 5 of the most important social media and eCommerce trends this year of 2023:
1. Influencer Marketing
It is not a new trend to hire well-known celebrities to endorse and promote a product. However, a small revolution in “influencer marketing” is currently being fostered by social media’s growing popularity.
Using influencers can help businesses achieve more than just lead generation; for example, it can support customer engagement and foster customer loyalty. Carefully select an influencer that has a significant fan base and one that specializes in your niche. Particularly micro-influencers have a higher audience engagement rate, and followers pay attention to what they have to say.
One great example of influencer marketing in the Philippines is the case of Maine Mendoza and MAC Cosmetics. Her collaboration with the cosmetic brand was purposeful since this served as a way to introduce the brand to a new target audience. In the country, MAC cosmetics was viewed as an excessively expensive brand for Filipinos who were majorly middle class. In doing this collaboration, MAC cosmetics was able to upgrade itself from an “upper-class” brand to an “aspirational” one. In fact, they were able to sell out their lipstick collection online within 1 mere minute!
In order to harness influencers’ impact on every step of the consumer experience, from launching a new product to sharing reviews to driving sales, brands may enter into real, imaginative, and economical relationships with influencers. Make the appropriate connections with influencers to help your company stand out!
2. Domination of Short-form Video Content and Vertical Video Formats
As users and marketers in social media, we understand the effectiveness and influence of video marketing. The format offers a useful way to engage, entertain, and give information. According to Datareportal, there are around 5.5 billion mobile users globally that use their devices to browse social media and watch videos. Because of this, thinking vertically is crucial.
This format is preferred by social networking platforms as well as visitors on mobile devices. More bite-sized content is produced as a result of shorter attention spans. For instance, users of Facebook on computers stayed on a piece of material for an average of 2.5 seconds. Those who used their phones to access Facebook took 1.7 seconds. In response, social media platforms are now providing more options for bite-sized material, including short-form movies and other content.
3. TikTok will Rule
In 2022, it was predicted that TikTok would become one if not the most important social network and/or platform for marketing, and 2023 did not prove this wrong!
In 2023, TikTok will still be a developing social media network. The platform declared that its priorities for this year were creating space for joy, actionable entertainment, and community-based ideas. To date, TikTok has received over 3 billion downloads and has 1 billion daily active users, with 80 million of those users based just in the United States. Unsurprisingly, with how TikTok has taken over the past few years, 2023 will see the expansion of short-form video that TikTok has championed across all social media platforms as brands capitalize on viral challenges, alluring auto-play media, and trending audio to increase user engagement.
As the most crucial social network for marketing, TikTok will surpass Facebook. This is because it grew the fastest, had the best ROI (de[ending on the industry), and was the most enjoyable to spend time on.
4. Increase in Social Commerce
Shopping within social networking platforms, where everything from product research to checkout takes place, is referred to as “social commerce,” a subset of e-commerce. Brands can now sell through their social media networks thanks to social commerce. Social media networks are anticipated to adopt features that facilitate user shopping as the social commerce market grows. According to Sprout Social, 98% of consumers actually want to make a purchase on social media.
Utilizing social commerce solutions has several advantages, such as: The installation is free. They simplify the sales process and produce engaging, memorable online shopping experiences. They increase the locations where sales can occur. They make headless trade possible. You may design live shopping experiences thanks to them.
With this in mind, you can use different platforms such as Facebook, Instagram, Pinterest, and even TikTok nowadays to sell and purchase products. They, however, provide different features on how to place said products to potential shoppers as they scroll through their feed.
5. Trust and Authenticity — Essentials in Social Commerce
Ever since the pandemic hit, online selling and/ or eCommerce have been on the rise. Because of this, consumer trust is important because 81% of online buyers, according to buySAFE, are apprehensive when making purchases on a website they are unfamiliar with. In the long term, this can result in a loss of clients as well as sales. Therefore, confidence in online shopping is crucial to ensuring that conversion rates are higher.
Implementing trust seals and security certificates, strong social proof, and client testimonials are a few ways to build trust in eCommerce. In fact, brands become more authentic when CEOs are active on social media. Customers are prepared to reward companies they believe to be sincere and reliable.
Most importantly, according to Sprout Social, when consumers identify with a brand, 57% of them are willing to raise their spending with it, and 76% will choose it over a rival.
Conclusion — Wrapping Up
The best part about the trends mentioned above is that they are trends we can easily see on any social media platform. With this, it can be said that they are fairly simple and easy to implement. Use these five social media and eCommerce trends to create a detailed social media ecommerce strategy for just about any business and put your brand on the path to bigger and better things in 2023. Start the year right with a great marketing strategy!
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